
it’s not complicated…
WE MAKE GREAT CONTENT
CONTENT AGENCY SYDNEY
A LITTLE BIT
ABOUT US
We’re a Sydney-based creative content agency who produce unique and engaging content with a feminine skew. After working in the women’s fashion, beauty, and lifestyle categories for eons [insert glossy magazines and cult pop culture TV shows here], we know what works.
So what’s our secret? Well, we’re not going to give that away on here, but what we will tell you is that we’re pretty genius at creating BIG ideas on a shoestring budget. Imagine a season’s worth of digital and social content shot in a single day… *Cue brain explosion*. We create beautiful images, captivating videos, and innovative animations for digital and social campaigns, broadcast content, experiential installations, event content (often live or with an overnight turnaround) and mesmerising in-store digital billboards.
- Microsoft Case StudiesAugust 28, 2019Microsoft Case Studies
SINGLE PROJECT
- LancomeOctober 20, 2019Lancome
SINGLE PROJECT
- Elizabeth ArdenSeptember 2, 2019Elizabeth Arden
SINGLE PROJECT
- Giorgio ArmaniSeptember 2, 2019Giorgio Armani
SINGLE PROJECT
- Frank BodySeptember 2, 2019Frank Body
SINGLE PROJECT
- Zip CoAugust 27, 2019Zip Co
SINGLE PROJECT
- Mecca MaxAugust 28, 2019Mecca Max
SINGLE PROJECT
- Westfield Christmas CampaignAugust 27, 2019Westfield Christmas Campaign
SINGLE PROJECT
- HermesAugust 28, 2019Hermes
SINGLE PROJECT
- MERCEDES BENZ FASHION WEEK AUSTRALIAAugust 29, 2019MERCEDES BENZ FASHION WEEK AUSTRALIA
SINGLE PROJECT
- Russh X NikeAugust 28, 2019Russh X Nike
SINGLE PROJECT
- Country RoadSeptember 2, 2019Country Road
SINGLE PROJECT
WHAT WE DO:
beautiful images, captivating videos, innovative animations for digital and social campaigns, broadcast content, experiential installations, event content (both live or with an overnight turnaround and mesmerising in-store digital billboards
WHAT WE DON’T DO:
boring!


WHAT OUR CLIENTS ARE SAYING

It was an absolute pleasure working with the crybaby team – their expertise and creativity really made the shoot so streamlined and the outcome, just beautiful! The team understood our objectives and vision and were able to communicate this through stills and motion content in a really sophisticated way!

As co-founder & creative director of my business, it can be incredibly difficult to bring my vision to life while still operating my company as a whole. To work with crybaby was incredibly fresh: they understood what I wanted to create, exxtended on our ideas considerately, and ultimately created an amazing campaign for us. I’ve gone on to recommend them to everyone I know.”

I’ve have had the pleasure of working with crybaby on a number of projects over the last 2 years and have thoroughly enjoyed every experience. Their ability to dive right in, be agile in the face of what are often fairly vague briefs and short timelines an the quality of the work that is produced at the end of a project results in a truly exceptional experience. A recent project saw us creating a really unique digital video encompassing the key vital messafe of a new product in Australia using static imagery only.
MEET THE FOUNDERS

CLARE ALSTIN
Clare Alstin has worked in digital content for over 13 years. Clare launched Stylefinder.com for Conde Nast in 2006, the first digital shopping platform with over 80,000 items available. The site sold out of advertising space three months prior to launch.
She joined the team at Russh Magazine in 2010 and was part of the relaunch of the cult magazine including the launch of russhmagazine.com (now Russh.com). Since leaving publishing she’s worked directly with brands, consulting and producing campaigns for Westfield, IMG Fashion, Marcs and RM Williams.

CATHERINE STONE
Catherine Stone produced the online Telstra Sydney New Years Eve 2014 broadcast, achieving a total of 38 million viewers across the night. She developed and produced the successful MTV Style with Ruby Rose – a sponsor-driven series that established the career of Ruby Rose.
Catherine launched NITV News on SBS to the public sphere in 2011 with a live-stream in Uluru in scorching forty-five degree heat.
Post a letter, type an email or DM us – whatever floats your boat. Just get in touch!
Suite 10. 151 Foveaux St. | Surry Hills | NSW 2010