We created a template for the Fluidform at Home series of instructional video content and directed a premium, on-brand filming style that was not just easy for her audience to follow but that captured the detail of Kirsten’s form and movement cues as clear, technical instruction is so crucial to safe and effective practice. All of which put Fluidform in an even stronger position once COVID led to multiple lockdowns which kept people at home and not able to visit their favourite studio.
Fluidform at Home has become an incredibly successful brand in itself and the go-to program for on-demand pilates. [It’s also kept us in our jeans throughout lockdown.]
