Why quality content is crucial for the growth of a brand online
First impressions are everything. How can anybody trust your brand if you promote it with low quality content?
These days, the barriers to creating branded videos on a budget have been diminished thanks to cheaper technologies that allow us to write, produce, design, shoot and upload without necessarily needing a professional touch. We all have phones in our pockets that are capable of capturing fabulous video, image and sound – making it seem like video production is simple. Does that mean you can forego hiring professionals?
No! Here’s why:
CONTENT IS COMPLEX
Producing content involves a lot of moving parts that requires a team of skilled, technically proficient individuals collaborating to create a narrative around your brand that will help it grow!
It seems cost effective to make content without professional help, but a low quality result will make your brand come off badly and definitely won’t inspire trust, curiosity or brand loyalty.
62% of consumers are more likely to have a negative perception of a brand that’s published a low quality video.
GOOD CONTENT PROMOTES ITSELF
Ever visited a brand’s website only to find that it looks like it was made in the 90s? Or checked out a brand’s video on social media that looks like it was slapped together last minute? It’s almost impossible for a brand to recover from poor perception, especially in the first instance of contact.
Good content also gets shared (70% of consumers say that they’ve shared a brand’s video). The work promotes itself and you’re spared the embarrassment of being represented by amateur content and having potential customers turn away because of it. People spend over 88% more time on a page on if there’s video on it!
HIRING PROFESSIONALS SAVES TIME
Got an idea for some content?
Well, you’ve got to not only plan the shoot, refine the concept, translate that concept to video, create storyboards, take care of editing, colour grading, the lighting, and manage all of these elements at the same time, but you’ve got to do it on your own while also figuring out how to promote it.
Nobody got time for that!
Hiring a professional team frees you up to pursue your vision.
HIRING PROFESSIONALS GUARANTEES QUALITY
The advantage of working with professional content producers is that they see what you don’t – they’ll recognise strengths and identify opportunities that you may have missed, which is invaluable when it comes to evaluating and determining perception of your brand.
Professionals will take an individualised, specialised approach and tailor their work to your exact needs. They’ll work with you to maximise your goals, integrate the work with your brand image and they’ll have all the tools they need to achieve this ready to go.
Crybaby’s female led creative agency boasts producers and directors who are experts in female skewed content and who specialise in producing high quality video content for brands:
All you have to do is tell us what you want, and we’ll make it happen.