Four out of five online shoppers say their buying decisions are based on video content: why having a product or how-to video is super important for your brand
Video content engages, encourages and inspires trust in your potential clients. Here’s how.
Your audience wants to be able to relate to your content. Video makes that happen because it puts a face to a name and creates a sense of genuine rapport between brand and client.
People are wired for connection and video provides just that. It allows clients to see your product or service and how it works, which builds their confidence in you, making it far more likely they’ll be happy doing business with you!
THE DETAILS ARE IN THE DATA
How many product videos have you scrolled by on your phone this week? Hundreds? The level of reach is immense, and more brands are relying on their video presence to connect with their clients than ever before.
VIDEO INSPIRES TRUST
Promoting your product or service via video can build immediate confidence in your brand. Plenty of people are skeptical about advertising, because they’re afraid they’re not being told the truth. With video, it’s all right in front of them.
The most effective approach is a personable, conversational one, which feels like your brand cares about this connection. It’s the difference between an artisan product and one that has been mass produced.
Inspire confidence in your clients by creating videos that demonstrate the best of your brand!
VIDEO GETS SHARED
All social networks encourage and rely on users sharing video content. If your content looks and sounds good, people will share it and this will strengthen the perception of your brand as familiar and as one that people can put their confidence in.
92% of mobile consumers share videos!
Consumers are more than happy to share branded content, so long as it’s of quality. 70% of users have shared a brand’s video with a friend or across their social media channels
VIDEO IS: EXCITEMENT, ANTICIPATION, ENTERTAINMENT
What better way to announce to the world your new product or service than by video?
Not only will a video let people know you’ve got something fresh to offer, but it also immediately answers the questions that come up like, “How does this work?”
A well-made video will both announce and explain your product or service, narrowing that gap between potential client and satisfied client. A huge percentage of consumers watch explainer videos to better understand a product or service. It’s a highly effective way to promote your product while communicating your brand values.
Whether your video is animated or live action – Nobody likes to watch a talking head drone on about a concept anymore. Consider the popularity of YouTube makeup tutorial – beauty related content generated more than 169 billion views on the video platform in 2018.