WAYS TO INCREASE YOUR BRANDS ONLINE PRESENCE IN 2020
Demand for video content is increasing, we’ve got the stats prove it. So where do we go from here?
Here are some of the best ways to make the most of your video content to maximise your brand presence in the digital and social space.
MAKE IT MOBILE FRIENDLY
Since most videos are watched on mobiles, it makes sense that you should keep mobile optimization in mind when creating your content.
This means video content can be amazing without breaking the bank. Cheap videos for brands can be produced with mobile consumers in mind, making sure that even without sound, and a few seconds of user attention, your content gets seen, shared and remembered.
Think square video, think portrait. We’re getting vertical in 2020, the contents’ gotta match.
CREATE A CLEAR CALL TO ACTION
Video production means you’re creating content that informs and entertains… but don’t just leave it at that. Tell people where to go at the end of the video, whether that’s to a product page, a social media account or a link to someplace else, be sure to have a clear call to action.
Sephora has a series of tutorial video content on their Instagram page, with a link at the end to the product being demonstrated.
HYPE IT UP ON SOCIAL MEDIA
Stories are all the rage, and they’re a great way to create hype around a product, launch or event.
Go beyond just creating a hashtag and make sure you’ve got the video content ready to go. With IGTV and TikTok raking in the views, you’d be wasting huge opportunities to get eyes on you.
With so many people wanting to “try before they buy”, tutorial videos have satisfied a consumer desire that has long gone unmet.
This is why explainer videos, tutorials and Q&A’s are invaluable to building your brand presence online. Anything that encourages participation will mean more brand engagement.
On YouTube alone, in 2018, an incredible 42.1 billion views were generated by how-to videos.
EXPLORE MULTI-PLATFORM OPTIONS
It makes sense to create video content to be shared across social media platforms. Facebook, Instagram, Snapchat, Twitter, the list goes on.
However, one overlooked element is the hallowed email inbox. No longer a place where newsletters go to die, email inboxes are seriously under-utilised when it comes to the distribution of video content.
Some killer creative agencies are grabbing this opportunity; You Are The Prototype is an experimental video art and collaborative project between all sorts of artists. The video content is teased via social media, creating hype around their “launches” and the final product is delivered direct to user inboxes – re-imagining screen culture via email.
GO BEHIND THE SCENES
Transparency builds trust and a sense of intimacy. It’s a casual way to let people into your process and to establish a relationship between them and your brand that’s genuine.
Behind the scenes videos are a great way to showcase the inner workings of your brand while still engaging with your target audiences. Go ahead, be vulnerable.
Our media landscape is ever-changing, and collaboration is queen. With so many teams working together remotely all over the world, collaboration via video is becoming more common and the results are marvellous.
This collab between Levi and Google exists at the intersection of wearable technology.
The digital economy is built on sharing, what better way to increase your brand’s online presence than by collaborating with others?
Collaborating with local artists, creatives and businesses are a great way to increase your brand presence online, as these mutually beneficial relationships will allow for plenty of cross-promotion.