australian fashion week
We created a two-part series for Westfield; part targeting media and part targeting consumers. The series focussed around three designers in the lead up to Mercedes Benz Fashion Week Australia. The fashion component explored each designer’s self-professed ‘vice’ essential to helping them get them through both the preparation and the week itself. The second part of the series delved into their processes, providing a unique insight into what it really takes to show a collection at fashion week. The outcomes included:
- The Making of a Dress with Toni Maticevski
- The Making of a Runway Show with MacGraw
- The Making of a Campaign Shoot with Alice McCall.