We launched into the world of hair in a big way collaborating with Melbourne-based hair extensions brand Sitting Pretty on their digital campaign. This was an incredibly technical as well as creative shoot, with deliverables including the technical How To use the product as well as coming up with a creative direction that felt in line with Sitting Pretty’s new tone of voice and her customer.
We worked with Sitting Pretty on ideation and creative direction, casting (which was again quite technical as hair had to be so specific), shoot production and schedule (all videos and stills were shot in 1 day across 2 studios so an incredibly tight schedule) and all post production and delivery. Results? A very happy customer and no doubt a huge audience of hair obsessed clients to come.