Elizabeth Arden March On
“The March On campaign immediately resonated with us, as we are both women directors and we employ other women whenever we can. Furthermore, this specific cause was unique, as it’s pretty rare that 100 percent of proceeds go to a charity. We felt like it was an incredibly genuine campaign by Elizabeth Arden, and also a golden opportunity to work with a group of talented women all motivated by the same cause. “
Clare Alstin, Creative Director, Crybaby
We were humbled to be asked by Elizabeth Arden to produce and direct the Australian execution of their March On campaign which saw 100% of all proceeds from the sales of the Elizabeth Arden March On lipstick going to UN Women for initiatives to help advance gender equality.
In quick turnaround we put together a huge stills shoot with an all-star female team including photographer Bec Parsons, beauty director Nadine Monley and stylist Jess Pecoraro.
We shot over 20 Australian celebrities including TV personalties, models, magazine editors and influencers, all who donated their time and reach, in a simple but modern execution of denim and the timeless red lip.