How to pick the right creative agency for your brand
You wouldn’t marry someone you couldn’t be in a room with. Choosing the right creative agency is carries much the same interpersonal risk as choosing the wrong sort of relationship. To find a harmonious agency relationship, you need to consider a few things.
WHERE TO START
Creative marketing should be a specific and tailored service; and an agency should be selective in approach as well as understanding of your target audience, your goals and ultimately your vision.
At CryBaby, we’re not about a one size fits all approach. We believe that every client is unique and we offer a bespoke service that’s true to that ethos.
If you don’t want the marketing equivalent of fast food, it’s best to research creative agencies that put emphasis on one-of-a-kind solutions.
SOME QUESTIONS TO CONSIDER
You need to consider qualifications, range of services, past experiences and overall cultural compatibility when making this decision. It’s a lot to think about, so let’s break down some of the big stuff.
What are the services they offer? If you’re looking for a strategist, it’s best to ask questions about that rather than design. If you’re looking for aesthetic help, be sure to ask questions about that and take a look at as many portfolios as you can, to get a sense of what aligns with your brand.
It’s important that you know what services you need before you choose an agency. Do you need help re-branding? New UX design for your site? Branded videos on a budget? Have the answers to these beforehand so you’re prepared!
Digital literacy is so important. You’d be hard pressed to put trust in an agency that had a terrible social media presence (or none at all) as well as a poorly designed or unresponsive website. Engage with an agency’s online presence to get a sense of what they can do. Do their strengths align with yours?
Does the agent have a body of work that includes projects that are similar to yours in scope and scale? How successful have these projects been? Is the agency transparent with testimonials?
Crybaby is one of Sydney’s premiere female-led creative agencies – we’re all about sophistication, simplified. Our team creates videos and content by and for the female perspective.
We work with female film producers and beauty directors – we are 100% committed to the professional development of women in creative roles and we want our content and relationships to reflect this.
If you’re looking for something specific, be sure that you’re able to articulate the specificity of what it is!
HOW DO YOU KNOW YOU’RE COMPATIBLE?
You can’t fake chemistry, which is why it’s so important to have a face to face meeting before things go further.
A face to face meeting is a perfect opportunity to share your vision with the agency, ask questions, discuss concepts and overall get a feel for each other. Its a great way to determine whether you’ll vibe with each other or not, and it’s so important that the creative agency you choose actually understand where you’re coming from and where you want to go.