Crybaby shoots in Canberra
We travel all across Australia to collaborate with clients on their projects and we often venture to Canberra to shoot for Microsoft in particular. We produced client case studies for Microsoft and the Australian Institute of Sport (AIS) as well as the ACT government; both with the aim to highlight the impact migrating across to Microsoft, Dynamix 365 and the Azure Cloud has had on their businesses.
Our crybaby team spent two days in Canberra working with the AIS to create his client case study video. We captured experts, coaches and the under 18 soccer team the Joeys interacting with some of Microsoft’s most advanced pilot technology. This revolutionary software collates data from the sportsmen and women to predict and prevent injuries, rendering Microsoft an industry leader in its field. The end product was a sleek high-quality film that illuminated Microsoft’s positive impact on Australia’s elite athletes.
In another collaboration with Microsoft, we gained incredible access inside the ACT government headquarters. In a piece to camera, CTO Al Blake described the key role of Microsoft technology in underpinning government operations and services. Our job, as a production company, was to deliver a corporate video that encapsulated the ACT government’s digital transition to the Microsoft Cloud.
“We’re ambitious to see Canberra as a world technology leader”
– Al Blake, CTO, ACT Government
As always, working with the Microsoft team was a thoroughly enjoyable experience. We, at crybaby, are eager to continue this professional partnership and assist Microsoft’s evolving brand vision.
Any excuse to visit Canberra.
Check out the finished products below: