5 Trends We’ve Noticed in Social Videos in 2019
Video formats continue to diversify as more social platforms create new sharing features!
With these features, you can become your own publisher and create content through your own channels, across multiple platforms.
Livestreams have become an important part of brand promotion. In fact, 95% of brand executives consider it a crucial part of their marketing strategy!
If you’re thinking about engaging with users, what better way than to do it realtime? Brands are using live videos for training purposes, media/ influencer briefings and broadcasting in-person events.
2SHORT FORM WINS THE DAY
Short and sweet seems to be the key, with spontaneous messaging via social media platforms like Instagram’s stories feature, TikTok, Snapchat and Twitter’s Periscope engaging users more than ever.
Using stories to update, inform and stay in touch with users empowers brands to be their own publishers and to create content for their own platforms.
Audience needs are varied, and you want to be sure to cater to them where you can, which is why making videos accessible to all is paramount. Think captions, audio descriptions, transcripts and warnings. Providing accessibility options not only makes your content more informative, but also makes sure that your brand remains inclusive and has a positive impact on users.
4VIDEOS OPTIMISED FOR NO SOUND
Since videos are now often viewed on smartphones, in public settings and within social media platforms that have sound muted by default, it’s no longer safe to assume that the sound in your video will be heard.
Savvy brands have developed content that can be viewed independent of sound and work amazingly well.
Check out this video by Buzzfeed. It relies purely on the visual and is informative. The messaging gets across regardless of sound. This video is optimised for mobile viewing:
The face filters on Instagram’s stories and on Snapchat are a lot of fun – and are also a great way to leverage user engagement by promoting audience participation and interaction.
Maybelline tapped into this with their genius #BeYourOwnFilter campaign,
by positioning one of its new foundation products as a face filter on Snapchat.